1. Campaign Introduction This campaign is a project to create “visit-based branded content” by visiting OO coffee brand stores nationwide (the brand will be shared once finalized), becoming an actual customer, and naturally experiencing and introducing the café’s atmosphere and menu. We would like to build positive energy over the long term with micro-creators who are a great fit for the brand. We look forward to receiving many applications. 2. Eligibility - Categories: Cafés, desserts, restaurants, vlogs, daily life, dates, travel, and location-based content (you must actively operate a channel in one of these categories) - Channel size: Micro YouTubers/influencers (We value the channel’s character and audience engagement more than subscriber count.) - Required: Applicants must be able to visit and film at stores in at least one of the regions under consideration below. - Preferred: Channels with a clearly defined, unique content concept or a style that aligns well with the brand identity. 3. Activities (Content Direction) - Format: Natural product exposure through an in-store visit - Mission: Visit the store and naturally incorporate the process of using the café—including ordering, enjoying drinks/desserts, and experiencing the space—into a vlog or daily-life format to introduce the brand and its menu. - For creators with a strong specific concept or channels that are a particularly good fit for the brand, we may request proposals for original content directions or plan the content together through discussion. 4. Schedule and Process - Application period: (Until the application deadline) - Internal review and selection: (Selected applicants will be contacted individually) - Contract: (Guidelines shared and fee negotiated) - Store visit and filming: (Within the selected schedule) - Content upload and results sharing: (Within the available upload schedule) 5. Compensation and Support - Fee: Negotiated individually after selection (determined based on channel size, content quality, visit location, and other factors) - Support: Drinks and desserts required for filming will be provided (during the store visit) 6. Regions Under Consideration Please be sure to indicate the regions you can visit when applying. - Sejong - Chungnam (specific area to be discussed) - Daegu - Gwangju - Incheon - Seoul (choose between Seongsu and Seolleung) - Cheonan - Gapyeong - Nonsan **＜Apply＞** After you contact us, we plan to check with the advertiser whether you have been added to the candidate list after reviewing the items below. - Channel name: - Channel link: - Active area or areas you can visit: (Choose from the list above) - Main content category: - Expected upload availability: (e.g., the fourth week of November) - Possible content format: (e.g., approximately two minutes of exposure within a five-minute vlog, a standalone full review, Shorts, etc.)