In-house show host specializing in live planning and automotive products, conducting live broadcasts [Achieved total net sales of KRW 720 million over 8 months as part of the in-house brand Mayton’s automotive products live commerce team] Conducted more than 200 broadcasts over 8 months Viewer conversion rate increased from 6.67% in November 2025 to 11.51% in November 2026 Maintained a stable contribution margin in the 40% range (KRW 120 million per month) Introduced PGM-planned live broadcasts, increasing average viewership and chat participation. As of March 24, chat participants increased from 6 to 67 as of March 30. Rather than simply selling products, planned Mayton Classroom to spark viewer interest, conducting broadcasts with a teacher concept and converting students into customers during live broadcasts Storytelling centered on real-life car-life episodes https://view.shoppinglive.naver.com/replays/1894200?fm=shoppinglive&sn=share

[Established the in-house brand’s live commerce team and achieved KRW 40 million in live sales per one-hour broadcast] My most recent work involved establishing and overseeing the digital small home appliance brand Meliance’s live commerce team. Starting from scratch, I handled promotion applications and selections, equipment setup, live planning, live preparation, broadcast hosting, broadcast analysis, cumulative ROAS tracking, and KPI calculations. Selected for Kakao Shopping Live promotions and repeatedly selected for Naver Blooming Days, while expanding to additional platforms. Experience broadcasting through our own online store integrated with Cafe24 / Proficient in using Live24 and Source Live systems I am an all-around live commerce show host capable of live planning, show structure, VMD, and event planning—but I am happiest when I am broadcasting.

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Department of Law

03/2017 ~ 08/2024