Served as the main character, “Owner Lee Cheongnyang,” overseeing interactive on-site engagement and events to revitalize the traditional commercial district in Cheongnyangni. Successfully established the original “100-Won Arcade” concept, gaining explosive popularity on-site and appearing in terrestrial television and news media coverage. In particular, captivated middle-aged and older visitors—who can be challenging to engage—with witty conversation and strong rapport, building a passionate fan base and significantly increasing visitor traffic to the district, demonstrating exceptional communication skills.

Covered SK Innovation’s eco-friendly businesses and corporate culture on site, delivering the company’s message through vivid reporting tailored to the public’s perspective.

Conducted on-the-ground coverage of major festivals, policy sites, and tourist destinations across Jeollabuk-do, engaging warmly with residents and viewers through approachable field reporting.

Department of Business Administration

Former Hansung University Ambassador Recipient of the Contribution Award

03/2016 ~ 08/2020