1. [Trust-Focused Type] "Models who understand skin are different" Strategy: Put expertise front and center through certification, thereby reducing the advertiser’s risk. "I hold a national esthetics certification and am a model who understands the mechanisms of skin." I go beyond simply having good skin: based on professional beauty knowledge, I have a precise understanding of how to visualize a product’s texture and effects. By consistently maintaining optimal skin condition through the care expertise I developed while earning my certification, I will perfectly represent the professionalism and credibility that beauty brands pursue.