Hello. I’m Shim Hye-rim, a candidate who turns customers’ hesitation into purchases. As a teenager, I worked as a model at ESteem, one of Korea’s leading model management agencies. The exercise I began to take up so I could perform on better stages became my profession for 11 years, during which I worked as a trainer and communicated constantly with clients. I found great fulfillment in creating change together with my clients as a trainer. However, whenever I was asked, “Where did you buy your clothes?” or “How do you take care of yourself?”, I felt an even greater appeal in moving people’s hearts as I introduced products I had experienced firsthand and watched customers make their choices. I currently host E-Land fashion live commerce broadcasts, communicating with customers in real time. Building on these experiences, I will become Shim Hye-rim, a shopping host who helps customers connect with the ‘reason they should buy’ and makes viewers who happened to tune in while channel surfing look forward to the next broadcast. Thank you.